Course #3: Website Design & Development for Salespeople

A business website is far more than an online brochure. For most Connected Age clients, it is the digital headquarters of the entire marketing system—the place where search traffic, advertising, social media, email, referrals, reputation, lead generation, CRM, and business operations often come together.

In this module, you will learn how to evaluate and confidently sell business websites without needing to become a web developer. You’ll learn what separates a website that simply looks attractive from one that actually generates business, how website design affects trust and conversion, why SEO must be considered throughout the website strategy, and how to determine whether an existing website should be improved, carefully rebuilt, or left alone.

You’ll also learn how Connected Age chooses between WordPress, Odoo Website, and Squarespace, including the business cases, strengths, limitations, costs, and strategic value of each platform. Special attention is given to Odoo because, when ERP is a legitimate fit, the website can become the customer-facing entrance to an integrated system connecting CRM, sales, marketing, automation, appointments, eCommerce, and business operations.

Finally, this module will teach you how to turn website research into an effective sales conversation. You’ll learn the discovery questions to ask, the warning signs to recognize, how to recommend complementary services such as SEO and CRM, how to handle common objections, what you should never promise, and when technical or contractual questions should be escalated.

By the end of this module, you should be able to confidently answer the most important question in any website conversation:

What is wrong—or missing—in this client's current digital infrastructure, what should Connected Age recommend, and why will fixing it matter to the business?