Are you a skilled and innovative advertising professional with a passion for driving growth through strategic ad campaigns? Connected Age Marketing & Media Services is seeking a Director of Advertising to manage and optimize advertising efforts for both our company and our clients. This specialized leadership role is entirely focused on running ads and managing the ads budget, ensuring the best possible outcomes for every dollar spent.
As the Director of Advertising, you’ll be responsible for overseeing the company’s net profits, which are allocated to growth through advertising. From this budget, you’ll receive 20% as your compensation, incentivizing you to manage and optimize ad spend effectively. This role requires an individual with prior experience running successful ad campaigns, an ability to diversify and optimize ad strategies, and a commitment to driving measurable results.
This is a relatively independent position, where you’ll collaborate with the Fulfillment Department for client-related ads but otherwise operate in a focused and specialized capacity, answering directly to the President and Vice President. As an upper-management role, you’ll also receive profit-sharing bonuses and work toward a portion of company ownership, making this an exciting opportunity for a motivated advertising expert.agency.
Responsibilities
- Oversee and manage the company’s advertising budget, which accounts for 10% of all net profits, ensuring every dollar is spent effectively to drive measurable growth.
- Run and optimize advertising campaigns for the company and its clients, delivering high-quality results that align with each project’s goals.
- Monitor and analyze ad performance across platforms to continuously refine strategies and improve return on investment (ROI).
- Diversify ad spend by exploring and implementing campaigns on various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and others as needed.
- Collaborate with the Fulfillment Department to ensure ad campaigns align with client needs and broader marketing strategies.
- Maintain up-to-date knowledge of industry trends, emerging platforms, and advertising best practices to keep campaigns innovative and competitive.
- Provide detailed reports on campaign performance, ROI, and optimization strategies to the President and Vice President.
- Work independently to manage all aspects of advertising, from initial planning and execution to ongoing management and refinement.
- Drive the company’s growth through creative and strategic advertising, ensuring that the allocated budget achieves maximum impact.
Must Have
- Proven experience in running and managing successful advertising campaigns across multiple platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
- Strong analytical skills with the ability to interpret data, measure performance, and optimize campaigns for better results.
- Knowledge of ad strategy diversification and the ability to allocate budgets effectively across various platforms and audiences.
- Self-motivation and the ability to work independently while maintaining clear communication with leadership and other departments.
- Excellent organizational and time-management skills to handle multiple campaigns simultaneously.
- A deep understanding of ad performance metrics, targeting strategies, and bidding optimization.
- A track record of driving measurable results through paid advertising efforts.
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A commitment to continuous learning and adapting to new advertising trends and tools.
Nice to have
- Experience running ad campaigns for digital marketing or service-based industries.
- Familiarity with client-facing advertising management, including understanding how to align campaigns with broader marketing goals.
- Expertise in emerging advertising platforms or advanced strategies, such as programmatic advertising or retargeting.
- Knowledge of tools like Google Analytics, SEMrush, or other analytics platforms to track and improve ad performance.
- Creativity and innovation in crafting compelling ad copy, visuals, and strategies that stand out in competitive markets.
- Certifications in Google Ads, Facebook Blueprint, or similar platforms, demonstrating advanced knowledge of advertising systems.
- Strong presentation skills for delivering campaign reports and optimization strategies to leadership.
What's great about this job?
This isn’t just another advertising role—it’s an opportunity to lead and shape the growth of both our company and our clients through innovative ad strategies. Here’s why this position stands out:
- Unique Compensation Structure: You’ll earn 20% of the total advertising budget (10% of net profits), incentivizing you to optimize ad spend and drive results. Your income directly reflects your success in managing and growing campaigns.
- Leadership and Autonomy: This role gives you complete ownership of the advertising function. You’ll have the freedom to plan, execute, and refine campaigns without being tied to other departments, while still collaborating with leadership and the fulfillment team as needed.
- Focus on Innovation: You’ll have the resources to experiment with diverse ad platforms and strategies, allowing you to stay ahead of industry trends and push boundaries in digital advertising.
- Impactful Work: Your efforts will directly contribute to the company’s growth and success, as well as the success of our clients. The campaigns you manage will play a critical role in helping small businesses grow and thrive.
- Profit Sharing and Ownership Opportunities: As part of upper management, you’ll receive a portion of the company’s annual net profits as a bonus while working toward ownership shares of the company after meeting performance- and time-based milestones.
- Flexible and Independent Role: While you’ll work closely with the President and Vice President, this is a highly independent position with minimal overlap with other departments, allowing you to focus solely on driving advertising success.
- Be a Part of Something Bigger: As an early team member, you’ll have a direct hand in shaping the future of the company. Your contributions will leave a lasting impact on our culture and growth.
- Stay at the Forefront of Advertising: In this role, you’ll stay up-to-date on industry trends, tools, and platforms, ensuring that your skills and strategies remain cutting-edge.
- Opportunities for Personal Growth: As the company grows, so will your role and opportunities. This is a chance to grow professionally while creating a lasting legacy.
If you’re ready to take full ownership of an advertising budget, drive impactful campaigns, and play a pivotal role in the growth of a dynamic company, this is the perfect opportunity for you.
Our Services
At Connected Age Marketing & Media Services, we provide a comprehensive suite of digital marketing solutions designed to help businesses thrive in the modern age. Our services include:
- Web Design & Development: Custom-built, high-converting websites tailored to client needs.
- Search Engine Optimization (SEO): Advanced strategies to improve search rankings and drive organic traffic.
- Social Media Marketing: Engaging campaigns to grow social presence and connect with target audiences.
- Email Marketing: Effective email campaigns to nurture leads and boost conversions.
- Online Advertising: Paid advertising strategies, including Google Ads and social media ads.
- Google Business Optimization: Enhancing visibility and credibility on Google Business Profiles.
- Content Creation: Articles, blogs, and other content for content marketing campaigns.
- Media Services: Real estate photography, videography, 360 tours, and promotional videos.
- Audio Ad Production: Professionally crafted audio ads for radio and online platforms.
We are a full-service digital marketing agency, offering everything needed to help businesses grow, attract new customers, and dominate their industries.
What We Currently Offer
At Connected Age Marketing & Media Services, we are a small but ambitious company with big plans for growth. While we’re still in the early stages, we are committed to creating a rewarding and supportive environment for all team members, especially those in leadership roles like the Director of Advertising.
As the Director of Advertising, you’ll enjoy a unique pay structure tied directly to your expertise and success. You’ll earn 20% of the company’s advertising budget, which accounts for 10% of total net profits. This means your compensation grows as the company expands and generates more revenue.
Additionally, you’ll be entitled to a portion of the company’s annual net profits as a yearly bonus. After meeting performance- and time-based goals, you’ll secure shares of ownership of the company, providing long-term financial rewards and investment in our success.
While this role operates independently of most departments, you’ll still be part of our upper-management team, with the flexibility and autonomy to drive advertising strategy while collaborating with leadership as needed.
While we currently cannot offer traditional benefits like health insurance, we are actively reinvesting in the company to ensure our team benefits as we grow.
Future Incentives and Perks Include:
As we grow, 10% of all net profits will be invested into an employee perks and benefits fund, ensuring that as the company succeeds, so do you. Here’s what you can expect as we expand:
Traditional Perks & Benefits
Our top priority is offering premium health insurance, strong retirement matching, and industry-leading financial security as we grow.
Company Events & Lifestyle Perks
We plan to provide fully funded company retreats, paid vacations, and generous meal vouchers to create a truly rewarding workplace.
Wellness & Personal Well-Being
We’re committed to covering mental health services, gym memberships, and home office upgrades to support your well-being in and out of work.
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Professional Growth & Giving Back
As we scale, we’ll fund professional development, cultural enrichment, and charitable giving to help you grow beyond your career.
What’s More:
We dedicate 10% of all net profits to advertising and company growth. This ensures you’ll always have the resources to run effective campaigns and contribute meaningfully to the company’s success.
At Connected Age Marketing & Media Services, we’re building a company where every team member plays a critical role in our success. The 10% allocated to employee benefits ensures that the better we do as a company, the better your experience will be. Your contributions today will help shape a brighter future for everyone on our team.